INTEGRATED COCOA DEVELOPMENT COMMUNICATION NETWORK IN NGLANGGERAN TOURISM VILLAGE, GUNUNGKIDUL REGENCY

Abstract

One of the programs run by the government to support the will of the agricultural sector is the Nglanggeran Agricultural Technology Park (TTP) which is located in the Nglangeran Area, Gunungkidul Regency. TTP Nglanggeran is expected to be able to drive the wheels of the economy in the surrounding are and be able to complete with the global market. Integration of dairy goat cocoa is the management of cocoa waste which can be used as dairy goat feed and dairy goat manure can be used as organic input for cocoa plants to support plant growth and development. In the dissemination of information on the integration innovations ofcocoa goat livestock, of course in cannot be separated from the role of stakeholders and communication process that is established and will centrainly bring up the mastermind in the dissemination of innovation integration of cocoa livestock for dairy goats in the Nglanggeran Region. The aims of this study were to find out the stakeholders communication network of integrated dairy goat cocoa farming in TTP Nglanggeran. The method used in this study is descriptive quantitative with a communication network analysis approach. The results showed that actor A1 and actor D2 were actor who were trusted as information providers, information recipients, closeness in providing information to another actor, and liaisons for information regarding of integrated dairy goat cocoa farming innovation. Actor A1 is the head of the farmer group, while actor D2 is a stakeholders of BPTP Yogyakarta. Actor D2 is a stakeholders who plays an active role in socializing dairy goat cocoa integration innovations and actor A1 is a trusted by other actor is disseminating information whitin his group so that actor A1 and actor D2 are used as role models for group members.