Abstract
Practitioners have generally performed aggregate production planning and marketing promotion planning separately. However, there is a link between them; demand, which is used as input data in aggregate production planning, is always affected by marketing promotion. Therefore, it is beneficial to determine both plans simultaneously, which may result in higher profit for the organization. The objective of this paper is to provide a general optimization model that can help making decision in marketing promotion in accordance with production planning in order to maximize the profit for the company. The performance of the model is evaluated by a real application in a consumer product factory in Thailand.
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