Abstract
Intangible cultural heritage, as a factor of promoting and developing cultural and national identity, is the focus of attention of the UNESCO, UNWTO and other international organizations specializing in the protection and promotion of culture and tourism, thereby generating tourism demand. The tourist offer of Serbia includes intangible cultural heritage which is modestly and inadequately presented and interpreted. This project is the result of research for the development of national strategies in tourism and the investigations of the intangible cultural heritage as a tourism potential. Its aim is to highlight the importance of intangible heritage as a factor involved in generating the critical mass of the contemporarily interpreted cultural tourism products which can significantly enhance the competitiveness of the tourist offer of Serbia.
Highlights
Intangible cultural heritage attained its full recognition after the UNESCO adopted the relevant Convention in 2003. 1 This Convention defined it for the first time, and provided recommendations for the preservation, protection and revitalization of this specific category of cultural heritage
8 Results of the project Support to the Implementation of the National Strategy of tourism development in Serbia 2010-2012 indicate the need to place the emphasize on the historical round tours, stories, legends, myths and their interpretation in an innovative way in the tourist offer of Serbia, based on experience and the new experience, which represents a guideline for the development of cultural tourism, as well as the opportunity which the sector of protection of intangible cultural heritage cannot miss (European Commission 2010-2012).http://www.humandynamics.org/refere nce/support-implementation-national-strategy-tourism (12. 21. 2014)
The analysis showed that not all of the 27 elements of Intangible Cultural Heritage (ICH) have the same potential to be a part of cultural tourism offer of Serbia
Summary
Intangible cultural heritage attained its full recognition after the UNESCO adopted the relevant Convention in 2003. 1 This Convention defined it for the first time, and provided recommendations for the preservation, protection and revitalization of this specific category of cultural heritage. Cultural tourism as a branch of the economy with a prominent educational role can significantly contribute to the implementation of this strategy, as it allows local communities to recognize the importance of expanding their traditions, and to make it sustainable, facilitate its preservation and transmission to the generation. In this sense, current achievements in this field and potentials that are yet to be used were observed
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