Abstract
The government of India opened up for free Private sector intervention in the Insurance sector in the year 1999. This resulted in a number of new private Insurance companies coming up with innovative products, customized package, quality customer service and more job opportunities for graduates. This article expresses the factors which influence the graduating students to select insurance advisor as their future career. The variables identified are student’s psychosomatic profile, academic performance, financial rewards and its stimulus on job choice and the influence of knowledge related to insurance and the rapport with an insurance advisor to their career selection. The study is directed toward three main objectives. The primary objective is to identify the factors which sway the career selection of students. Second, is to propose inputs to the insurance industries to attract more sale force. Third, is to find out the factors which will give better retention of the advisor workforce.
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