Abstract
The article deals with the instructional design of an integrative Business English course for master’s students of a technical university (a case study of the Saint Petersburg Mining University) for blended and/or flexible learning. The main goal is to design a course that can be used as a full-fledged online course in asynchronous learning and is at the same time adjustable to the existing offline Business English course. The research uses methods such as observation, focus groups, surveying, empirical research and analytical and descriptive methods. The authors see a solution in a special instructional design based on the integration of traditional teaching approaches in offline learning, information technology and elements of infotainment and edutainment. The article presents the results of the target audience analysis and the needs analysis, outlines the structure of the course, specifies approaches to enhance motivation in master’s students and presents an integrative system of assessment and evaluation of the learners’ knowledge and skills. The key features of the instructional design of the Business English course suggested include exposure to professional scenarios, learners’ reflection, multiple instruments encouraging learners’ cognitive activity and performance and an opportunity to apply their knowledge to actual performance rather than summative assessment.
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