Abstract
PurposeThe paper aims to explore an affirmative, discursive perspective for its potential to expand the current understanding of processes of institutional transformation.Design/methodology/approachFirst the notion of institutional transformation is discussed and the “discursive model of institutionalization” as developed by Phillipset al.is described. Then the concept of “positive textual deviance” is introduced and defined. The discursive model is read to explore possibilities for institutional transformation through instances of positive textual deviance.FindingsThe insertion of the concept of positive textual deviance into the discursive model of institutionalization reveals openings for transformation which are captured in propositions that address the agency of texts and their authors in the creation of desired change.Originality/valueThe paper is unique in its synthesis of three distinct theoretical perspectives – institutional, discursive, and affirmative – in the definition and application of positive textual deviance. Its affirmative, constructionist stance goes beyond a critical deconstruction of taken for granted practice by proposing a hopeful, emancipatory approach that enables institutional actors to become agents of change.
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