Abstract
We seek to advance research on the targeting of specific institutional venues by firms as part of their non-market strategies, specifically linking these institutional targeting decisions to the long tradition of scholarship on firm-environment fit. We propose a theory wherein firms choose between specialized and generic institutions based on the fit with their prior market strategy decisions, the characteristics of their competitors, and their own capabilities. Using data on patent enforcement against foreign importers, we find robust support for our hypothesized determinants of institutional targeting. Our research provides a direct empirical test for the proposition that firms derive benefits from the integration of their market and non-market strategies. Our findings also highlight how patent strategies are closely linked to the non-market institutions that define the property rights entailed in patents.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
