Abstract
Analogous to a historical palimpsest, urban and economic policies leave footprints in cities and build discourses about urban imaginaries. Built on the ex San Luis Estate between 1979 and 1982, Parque Arauco Shopping Center was promoted as an accomplished promise of the economic progress brought by a new government, and as a model for a suburban lifestyle inspired by mass consumption and motorization. Parque Arauco’s significance in urban history holds relation with the discursive articulation of its imaginaries about modernity, its polemic installation in ideologically polarized times, and its localization in a site that was loaded with previous projects. The installment process of Parque Arauco can be studied as a symbolic act, which proclaimed and materialized the ideological turn in a city that is now defined by consumption as a productive force of urban space.
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