Abstract
Instagram usage and its effects on the self-perception of university students in Lahore were investigated. The effects of its use on the self-perception of university students have been found through quantitative research design using survey method. Multistage sampling was utilized for the selection of the sample. In the first stage, the sample was selected from three universities. In the second stage,departments were selected for each university. In the third stage, the sample was further selected from the education, mass communication,psychology, and computer science departments. The results showed that users visit Instagram more than a few times a day and look at the lives of others through their photos. After comparison, Instagram users become unhappy about their lifestyle and dissatisfied with their bodies. The users do not get relaxed rather frustrated. Users are interested in presenting themselves like celebrities; they use filters and crop their photos to present them beautifully. They also look for the products and procedures to look beautiful and lose weight.
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