Abstract
Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapidly interconnected Internet evolution of transmission systems, content, quality, and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born on Instagram. One business model is jastip, a synonym for entrusted services, allowing Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about jastip, and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7 th APA style) : Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia]. Journal Communication Spectrum, 9 (2), 143-157. http://dx.doi.org/10.36782/jcs.v9i1.1871
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
