Abstract
ABSTRACT:‘Inspiring Capital’ is the sign that confronts visitors and residents alike at the boundaries of the Edinburgh administrative area. It is a consciously ambiguous message of self-promotion: the logo proclaims the dual standing of the city of Edinburgh as a European capital city and a city of international capital. The article uses a long-run approach to explore how, by inventing and nurturing a myth about Edinburgh as a non-industrial city, councillors and planners privileged the ancient and historical character of the city and so conditioned policies associated with urban renewal and land use.
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