Abstract
Vehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the use of eco-friendly vehicles. However, the adoption of electric vehicles in India is gradual. One of the reasons is the attitude towards traditional and electric vehicles. This study’s primary objective is to determine how attitude influences the adoption of electric vehicles. The topic is vital since the attitude provided by numerous studies influences the intention to buy anything. This study considered one dependent variable (electric vehicle adoption) and one mediating variable (attitude) along with five independent variables. The data collection method was straightforward, and the sample size was 366 respondents. Exploratory factor analysis (EFA), structural equation modeling (SEM), and mediation analysis were used to analyze the data. All adopted constructs were trustworthy, with average variance extracted exceeding 0.55, composite reliability exceeding 0.75, and factor loadings exceeding 0.70 for most. The model fit indices were also found to be significant on several parameters. Among all other variables, only financial incentives affect electric vehicle adoption. In other circumstances, opinions did not influence customer uptake of electric vehicles.
Highlights
Customers’ purchasing behavior and intenthing else. It indicates that people are more likely tions are influenced by social reinforcement (Ali et to adopt electric vehicles if they believe that the al., 2020)
Chosen are charging infrastructure, environmental Hair et al (2011) claim that structural equation modeling (SEM) is useful for asconcern, financial incentives, social reinforcement, sessing numerous equation theories, their linkagprice, electric vehicle adoption, and attitude as a es, and the interdependence of research variables
Findings contradict previous research and support the null hypothesis where other variables like charging infrastructure, environmental concerns, and social obligations remain the significant predictors of electric vehicle adoption, e.g., Javid and
Summary
Financial incentives, social image, and people’s attitude toward environmental protection all play a role in determining electric vehicle adoption. It indicates that people are more likely tions are influenced by social reinforcement (Ali et to adopt electric vehicles if they believe that the al., 2020). Cost is the primary EV adoption behavior, prior research indicates consideration in emerging economies like India that the effects of attitude are typically indirect when deciding whether to adopt an electric vehi- and occur through specific mediating processcle (Lieven et al, 2011). Customers believe that electric vehicles are environmentally friendly and contribute to the coun- H2 Attitude has a mediating impact on the retry’s clean and green image.
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