Abstract
This paper focuses on the Hellenistic Middle East, especially the age of Ptolemaic Alexandrian and Syrian Seleucid influence. It investigates and clarifies some of the Hellenistic-age historical and archaeological material culture within the Hellenisation and globalisation conceptions. Furthermore, it suggests that by reviewing the context of the local socio-cultural identities in the Hellenistic Oikoumene, mainly based on the lingua franca about local identity and how the local identity was expressed on coinage during Hellenistic times, many related insights issues can be revealed. In addition, it also attempts to discuss and reveal aspects of the cultural sharing achievements in Hellenistic art, architecture, and urban built environment planning. Finally, how did Eastern Hellenistic cities manage to benefit from the process of Hellenistic globalisation and localisation/globalisation while minimising identity risks? The focus is on the transnational socio-cultural and economic area of Ptolemaic Alexandria, the centre of the post-Classical Greek world, and the Syrian Seleucid influence. As an investment, mass migration and the transfer of goods, culture, and ideas increasingly transformed these Middle Eastern cities and shaped their translocal culture conception, local socio-cultural identities, cultural sharing, art and architecture edifice forms, and spatial patterns in the Hellenistic period. One of the main contributions and significance of this study is to continue the dialogue of how non-Greek influence in Hellenistic times impacted an area that has been traditionally seen as unaffected or minimally affected by years under foreign rule. This also sheds new light on some Greco-Macedonian topics not sufficiently debated in the Oikoumene discussion dialogue. These two aspects would furthermore contribute to better understanding and accepting the neglected role of the contribution of non-Greek culture to Greek achievements, as well as how the local non-Greek customs of the indigenous peoples of the Ptolemy and Seleucid kingdoms would affect how they assimilated Greco-Macedonian practices, and how the vision of Alexander the Great and Hellenisation worked in the different territories of these two kingdoms.
Highlights
Assessment of the Hellenistic Oikoumene Age Culture and Globalisation ConceptThe notion of globalisation is not a new phenomenon. Its history can be drawn clearly, at least from the Hellenistic age
This paper focuses on the Hellenistic Middle East, especially the age of Ptolemaic Alexandrian and Syrian Seleucid influence
This idea is by no means just a modern one—the West considered Classical Athens to be the centre of Hellenic culture because of its cultural value as the home of philosophy, rhetoric, drama, and other such arts; architecture; and its reputation for piety
Summary
The notion of globalisation is not a new phenomenon. Its history can be drawn clearly, at least from the Hellenistic age. Hellenisation can best be labelled as the process in which Greco-Macedonian influence was exerted onto a particular place and how that place adapted to and utilised the influence These issues are prominent in the study of Hellenism, mainly because the Hellenistic world has been seen as an area where Greek culture continued to thrive and where the Eastern impact was minimal and gradual. This idea is by no means just a modern one—the West considered Classical Athens to be the centre of Hellenic culture because of its cultural value as the home of philosophy, rhetoric, drama, and other such arts; architecture; and its reputation for piety. The distribution of large estates marks market production by more prominent landowners and other wealthy sectors for the elite population as the Macedonian kingdom expanded its territory [31]
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