Abstract
International business comprises trade practices wherein companies buy and sell products, services, technologies, and other commodities across global markets in various countries. Such trading takes place among those nations in which multinational companies seek to widen their consumer base, enhance their earnings, enter untapped markets, harness valuable resources, and gain a competitive edge over other companies. International business is affected by several complex regional and global factors, such as e-economic legislation, racial diversity, economic conditions, legal frameworks, and technological developments. Therefore, it is highly advisable for businesses seeking to venture into international markets to engage experts in the domain of international business, who are well equipped with sufficient knowledge of the essential requirements for successful international trading. In this context, the current paper explores the relevance of international business studies programs for prospective students as well as the additional inputs they require to incorporate their academic knowledge into the successful steering of international commerce.
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