Abstract
This article provides a foundation for future marketing research on sustainable consumption through the application of three prominent theoretical perspectives of consumer behavior: responsible consumption, anti-consumption, and mindful consumption. This article considers how each perspective can help researchers better understand how consumers can engage in sustainable consumption practices, and develops insights that emerge from the simultaneous examination of multiple theoretical perspectives.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
