Inside the Locker Room: Male Homosociability in the Advertising Industry

Abstract

The use of the term homosociability by male employers and employees has been a key issue in the construction and maintenance of the gendered labour market, especially in senior‐level jobs. Male homosociability encompasses the formal old boys' networks and informal clubs or meetings, as well as humour and banter, referred to metaphorically in this article as the locker room. This article examines the locker room and its resulting forms of socializing, socialization, communication and rituals found in the advertising industry. To gain a clearer understanding of how the locker room constructs workplace opportunities, this article draws upon qualitative research and analysis and examines major service occupations in the advertising industry and the executives who inhabit them. Studying the relationship between the locker room and the production process provides additional perspectives on service work in the corporate sector, occupations and gender inequality.