Inseparability Between Apparel Functionality and Patterned Design: Enculturation Determinant Logic in Business

Abstract

Business is a process in which firms are governed by human-made law for competition fairness, and consumers are “regulated” by natural law for their status of homeostasis maintenance. Both occur within a given context of marketplace. Thus renders business components such as product functionality, design and trademark, consumer brand establishment, assessment and congruence become context-determinable. This study explores how consumers fathom competing products into brands. It illustrates how the process is determined by enculturation conformance from both aspects of product trademark and substantativeness with the analysis of two examples: Why Chinese Xiaomi’s trademark application for mini pad got denied in the EU jurisdiction and why Italian Aquazzura settled with Ivanka Trump in the United States. In our analysis through modeling, we conclude that brand prominence is as being to accumulate for its collective knowledge and experience k on a common account of enculturation by consumers per a given context. We also find that product development or innovation is in essence relatively proportionate with its properties and attributes per enculturation context determinacy.