Insects as mini-livestock: New Zealand’s public attitudes toward consuming insects

Abstract

ABSTRACT Insects are a relatively sustainable food source with a high protein content, and an alternative food option for the growing global population. However, while entomophagy (eating insects) is a growing food trend on the global stage, very few studies focus on New Zealanders’ perceptions of it. This research aims to better understand the New Zealand publics’ attitudes to the consumption of insects, by exploring willingness to eat insects, the preferred processing methods for consumption, and barriers to adopting insects into participants’ diets. An online survey was conducted via SurveyMonkey in 2019 recruiting via social media platforms. Within the sample (n = 1322), male participants were more likely to express a willingness to consume insects, as were younger participants (<56 years) and those who consume meat. Over sixty percent of participants responded that they would eat insects, and possibly regularly, if in an acceptable form such as a capsule for improved health. Participants were aware of the environmental benefits of eating insects over other protein sources but less aware or certain of the potential health benefits. New Zealand may be a candidate for well-marketed products containing insects, most likely in the form of a powder to add to existing foods or health products.