Inquiries on Optimizing Publicity for Graduate Enrollment by Means of Informatization

Abstract

The development of universities and the cultivation of high-level talents have put forward a higher requirement for postgraduate education. It is of great importance for the advancement in graduate education to promote the quality of the source of students. Therefore, it is high time that the publicity for graduate enrollment should be optimized. To solve the problems underlined in the process of the publicity, such as, the increasing need for personalization among students, the little interest in traditional ways of publicity, and the low accuracy of the contents in conventional publicity, constantly perfecting working system as well as innovating operating methods has become the key measure to improve actual working efficiency in the information age. This paper is based on the case of graduate enrollment publicity in UESTC, into which the idea of informatization is introduced with the tools of information used, making an inquiry on accurate strategies for ways, targets, contents, etc, in the process of publicity, while offering a train of thought and proper proposals. The thesis mentioned in this paper can be expected to give convictive reference when carrying out the work of publicity for graduate enrollment in the future.