INOVASI DALAM MANAJEMEN STRATEGI: "MEMBANGUN KEUNGGULAN KOMPETITIF DI ERA DIGITAL"

Abstract

In a rapidly changing digital era, companies must prioritize innovation to build and maintain a competitive advantage in an increasingly tight marketplace. This essay explores the importance of innovation in managing corporate strategy in the digital era. Innovation includes more than just the development of new products or services; innovation also includes transforming a company's operational processes, improving consumer interactions, and generating lasting value. This abstract explains the importance of innovation in overcoming the difficulties and prospects of the digital era, the ways in which innovation can increase a company's competitiveness, and the techniques that organizations can use to increase their innovation potential. We also feature examples of leading organizations that have effectively implemented pioneering techniques to build competitive advantage in the digital era, such as Apple, Amazon, Airbnb, and Gojek.By gaining a deep understanding of the importance of innovation in strategic management, readers will be able to formulate efficient innovation plans to increase their company's competitiveness and become winners in competition in an increasingly complex global market. This article offers significant insights for business leaders and professionals who want to gain a deeper understanding of the importance of innovation in the digital era Keywords: Innovation, strategic management, competitive advantage and digital era.