Abstract
This entry introduces McGuire's inoculation theory, which describes a message strategy to preemptively induce resistance to persuasion. Applying a biological analogy to attitudes, inoculation theory contends that resistance is induced through preemptive exposure to weakened persuasive arguments counter to previously held positions. Inoculation makes recipients aware of their attitudinal vulnerability which motivates counterarguing against opposing positions. This entry traces inoculation theory from its inception through important theoretical developments, boundary conditions of the theory, criticisms, and future research directions.
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