Abstract
Drawing upon diffusion of innovation and institutional theory, we examine the effects of innovativeness on various aspects of motor carrier performance and reputation. Motor carriers operate in an extremely competitive environment, where there is little if any room for strategic mistakes. It is understandable that leadership within these organisations is cautious when it comes to the adoption of innovations, as little evidence exists in the literature to support whether or not adoption of common motor carrier innovations will lead to positive outcomes. The results of this study suggest that the degree of motor carrier innovativeness is positively related to on-time delivery, claims ratio, safety, and reputation. These findings provide support for diffusion of innovation and institutional theory while also providing evidence that motor carriers can make more informed decisions regarding innovation adoption.
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