Innovative ways of illustrating the present, imagining the future and analysing themes: A collage-elicited interview study

Abstract

Mammalian predators are threatening New Zealand’s endemic species with extinction. Community-led predator control may contribute to a predator-free nation by 2050. An individual’s present and future thoughts about, and subsequent actions for, conservation rely on their current and projected motivations and concerns. Innovative approaches to conservation action theme elicitation and analysis were developed through this visual arts based qualitative study to better understand how people feel about the present and future and their place within. Twenty-five males and females from New Zealand’s rural and urban communities, aged between 12 and 75 years, from primary, secondary and tertiary student, environmental education and community conservation backgrounds, each created two collages of themselves situated in today’s and a future world. Interviewer-led open-ended laddering questions elicited participant responses to their collages. A further open-ended question elicited actions participants would take to move from their perceived present to a projected future world. Trello, a web-based list-making application, facilitated reflexive thematic analysis of the interview transcripts. The following six common themes resulted: connectivity, commitment, learning cycle, practical actions, unconditional belief and group action. These themes, presented as eight-point Likert-type scale items in a Qualtrics digital survey, contributed to the quantitative aspect of this mixed-methods study and may facilitate understanding of future New Zealand volunteer community conservation participation.