Innovative technologies in the hotel business as a factor in the sustainable development of the hospitality industry in the Rostov region

Abstract

This study is aimed at analyzing the functioning features of the hotel services market in the city of Rostov-on-Don and the Rostov region, identifying factors for its sustainable development due to the introduction and application of innovative technologies in the hotel business. The intensive development of the hotel industry contributes to the need to develop new technologies for serving tourists in hotels, the introduction of innovative services and technical innovations. The article examines the key principles of innovation and the main types of innovation in the hotel industry, and assesses the accommodation facilities of the city of Rostovon- Don for the use of innovative technologies in the process of operation. In the hospitality industry, one can observe trends in the active implementation of new technologies: digitalization, streaming, virtual reality, etc. The transition to a digital future is sustainable and helps hotels successfully operate in accordance with ESG criteria and customer expectations. Processes related to innovation are aimed at establishing in full the results of research on a commercial basis to expand the list of products or services, improve their consumer characteristics, and develop innovative production technologies in order to strengthen the position of products in the market.