Abstract
The purpose of the current qualitative research on travelers' behaviors and attitudes visiting high-tech hotels is to examine and understand the effects of innovative service experiences. With the aim of contributing to knowledge in the field of service research, this paper has employed user-generated content (UGC) within the context of a qualitative research method. Data was obtained from online reviews left by travelers (n=350) on TripAdvisor who visited the Eccleston Square Hotel in London, which generated the unit of data analysis and was processed through content analysis. Findings of the present study have indicated that the innovative service experiences of travelers visiting the Eccleston Square Hotel reflect many heterogeneous and multidimensional features. Results have also revealed that travelers are more disposed towards visiting technologically oriented and equipped hotels that can improve the quality of customer experience while potentially creating a positive impact on their satisfaction levels and intentions to revisit, as well as positive eWOM effects for other travelers.
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