Abstract

Computer virtual technology is a new technology. It and new media are a new field. It and new media are a new field. They complement each other and are indispensable. In the face of more and more intelligent platforms, such as web pages, mobile apps, etc., designers pay more attention to user experience. Visual communication design no longer only refers to "visual" design, but should establish deeper links with the audience based on emotion, vision, hearing, touching and so on, so as to constantly meet new requirements and challenges. It can be said that the interactive art makes use of the audio-visual communication mode of traditional art, and carries out innovative reconstruction with the help of today’s technical conditions, realizing the perfect unity of inheriting tradition and bold innovation in form. [1]

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