Abstract
The article contains the key results of the study of the essence of the innovative potential of an enterprise with solving the problems of strategic management of modern enterprises operating in the context of the innovation of the economy. As a vector for improving the theoretical and methodological foundations for solving problems in the innovation sphere, a differentiated approach to understanding the essence of the innovative potential of an enterprise is proposed. The possibility and expediency of differentiation based on types (strategies) of innovative behavior, identified based on the concept of diffusion of innovations, have been substantiated. The article reflects the main provisions of the author’s idea of the essence of the innovative potential of an enterprise within the framework of a given approach. The significance of the research results for solving theoretical, methodological, and applied problems is concretized.
Highlights
In modern economic realities, the external environment is characterized by a high rate of change and a high level of uncertainty
2021 has been declared the year of science and technology in Russia. This macroeconomic policy vector is implemented by creating an environment that encourages market participants to innovative activity. This vector of macroeconomic policy predetermines the growth in the value of innovations to ensure the longterm competitiveness of Russian enterprises: over time, an increasing number of market entities will be interested in the implementation of innovative transformations, which will face increased competition on an innovative basis
Let us concretize the advantages of a differentiated approach to considering the essence of innovation potential based on the concept of innovation diffusion:
Summary
The external environment is characterized by a high rate of change and a high level of uncertainty. The issue of forming a general idea of the structure of innovative potential is traditionally solved based on identifying groups of factors that affect the ability of an enterprise to carry out innovative activities and the level of success of this activity.
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