Abstract
The aim of this study is to develop an innovative model of creative tourism as a key driver of sustainable development in response to modern challenges. In a world where globalization and technological advancements are reshaping traditional tourism approaches, creative tourism emerges as a novel strategy to attract visitors and foster economic growth. This study employs a data-driven analytical approach (BIG DATA analysis) to examine creative tourism, recognizing the need to manage, systematize, classify, and draw insights from large datasets enabled by digital technologies. Creative tourism systems leverage advanced neural networks with multiple hidden layers to intelligently process and extract maximum value from data, providing essential insights for tourism service consumers. This positions creative tourism as both a critical business asset and a valuable tool for improving the human experience. Research Objectives: 1.To develop a model of creative tourism that supports sustainable development. 2.To examine the daily practices and impact of creative tourism on sustainable development. 3.To identify ways to enhance the effectiveness of creative tourism models and their contribution to sustainable development. The study highlights the essential components of an innovative creative tourism model, integrating local culture, environmental responsibility, digital technologies, and the creation of unique tourism products. Special focus is given to sustainable development principles, which not only protect environmental resources but also promote the social well-being of local communities. The paper also presents successful examples of creative tourism practices, showcasing their potential to open new market opportunities and increase regional competitiveness. The findings underscore that this innovative model of creative tourism holds the potential to revolutionize the tourism industry, advancing economic, social, and environmental progress.
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