Abstract
Nowadays the simplification ,similarity and transition presented in the wine packaging design ideas cause multifarious and disordered bottle packaging forms and resources waste of wine packaging products and so on. Based on these problems, this essay attempts to introduce TRIZ innovative design in wine packaging design. Analysis wine packaging in hand, categorizes and summarizing common problems existing in all sorts of wine packaging designs, based on the idealized principle of TRIZ propose ideal solution to wine packaging, clear basic targets of wine packaging design. Finally using 40 innovative principles of TRIZ explore a reasonable, normative and innovative design for wine packing, lay a theoretical basis for the development to greening, individuation, brand and localization, and internationalization.
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