Abstract
In the era of digital economy, the crowdfunding platforms provide the background to mitigate cross-country differences within project financing. In particular, creative projects are important as a vital driver in maintaining business and social sector competitive. Thereby, research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in different countries. The paper aims to provide scientific support on creative projects innovative financing in Ukraine and Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure the concentration of efforts, considering the largest creative industries within Kickstarter platform. The results section represents high rates of concentration of efforts for Ukrainian creative projects that commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games. Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies. The study results can be used within national programs of creative innovative projects financial support. In relation to other countries, more extensive study is required.
Highlights
1.1 Research questionIn the new global economy, creative projects have become an important part of successful innovative entrepreneurship, coming with new ways to meet both economic, cultural and social challenges
The aim of the current study is to identify similarities and differences, discover the best practices and present how the modern innovative creative projects are crowdfunded in Ukraine and Poland, based on Kickstarter statistic
The current research consists of the following parts: - primarily, a theoretical framework based on innovative sources of creative projects financing and crowdfunding definition is provided; - secondly, the Kickstarter phenomenon is described; the placement of Ukrainian and Polish creative projects on a crowdfunding platform is analyzed; the authorial approach of efforts concentration for crowdfunding financing is represented (Ukrainian and Polish Kickstarter experience); - the research conclusions on crowdfunding effectiveness for creative industries development in Ukraine and Poland are provided
Summary
In the new global economy, creative projects have become an important part of successful innovative entrepreneurship, coming with new ways to meet both economic, cultural and social challenges. Due to the practical experience, the crowdfunding mechanism is able to overcome many human development challenges and direct more funds to satisfy the most urgent social, economic, cultural and environmental needs. In light of recent trends of crowdfunding, it is more difficult to find studies that provide a comparative analysis of crowdfunding effectiveness indicators, considering the relation between crowdfunding financing and successful creative projects implementation in particular countries. At the analytical part of the research, attention is paid to the creative projects of the above-mentioned countries crowdfunding financing on Kickstarter, which is one of the leading crowdfunding platforms globally. The genesis of this thesis can be traced back to the time the authors became interested in innovative sources of social and economic development financial support in Ukraine and abroad
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