Abstract
Innovations are presently considered one of the most important factors of the regional development. Their introduction enhances the competitiveness of the region, economic growth and living standard in regions. The objective of the contribution is to assess regional innovative potential of the Zlínský region, to present the results of enquiry aimed at the analysis of conditions and hinterland for the innovative enterprise in the Zlínský region and to identify the demands of entrepreneurial subjects in R&D.
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