INNOVATIVE DIRECTIONS OF UPDATING THE OPERATING SYSTEMS OF CONSTRUCTION COMPANIES IN AN UNSTABLE BUSINESS ENVIRONMENT OF THE PROJECT

Abstract

The article investigates the target principles of information modeling concepts in construction (BIM) as an innovative direction of updating the operating systems of construction companies in an unstable economic business environment. Based on the world experience, the preconditions and necessity of introduction of the concept of digital transformation of construction organizations are determined and substantiated. The main obstacles to the digital transformation of construction organizations are identified and characterized: transformational, innovative and managerial. The main stages of formation of a successful digital strategy of a construction organization are formed. To develop a unified vision of the digital transformation of the organization, it is proposed to radically restructure the processes in order to get the most out of digitalization, staff training and recruitment, taking into account the requirements of their digital literacy. The difficulties and benefits that may arise when implementing information modeling are analyzed and systematized. The competitive advantages that participants of the investment and construction process receive from the use of BIM are formulated. Information modeling technologies in construction can be an important tool for big data analysis, information generation and knowledge, because after the completion of each stage of the construction project remains large data sets. Accumulated data can be a corporate asset, the acquisition and use of which allows you to make better forecasts and make the right management decisions. In addition, the knowledge gained in the project and tested in practice can be considered more reliable than the data of experiments or simulations, because they contain more basic knowledge of reality.