Abstract
The purpose of the article is to analyze the prospects for innovative development of public policy in the sphere of food security and to develop practical recommendations regarding the use of cultivated and wild plants in the sphere of food supply to improve the population’s immunity during the pandemic. The article analyzes the impact of the COVID19 pandemic on the reformatting of public food security policy. The destruction of traditional food stereotypes of the population certainly took place. The emergence and development of innovations in the sphere of nutrition of Ukrainian citizens are considered. The tendency to increase the nutritional value of wild plants has been determined. Such plants are used to improve the immunity of the population and overcome the problem of lack of usefulness of food. The main barriers and problems of changing food stereotypes of the population and food policy of public authorities are substantiated. It is established that there is an insufficient level of support of public authorities in modern conditions of the development of the newest gathering in the sphere of food security in Ukraine. It has been revealed that the cost of manufacturing food products is relatively low in the modern world. However, the nutritional value and benefit to human health are minimal. There is a tendency to increase the number of diseases caused by the use of low-quality products. Alternative solutions to this urgent problem are considered. The influence of natural food additives and a return to the natural way of eating are investigated. The public authorities’ importance of a broad information campaign regarding the dissemination of information to the public and food safety has been proven. As a result of the emergence of a pandemic, the public authorities must follow clear, consistent measures to improve the situation that has developed. It is definite that in addition to economic measures, attention should be paid to psychological measures aimed at changing the behaviour of the population. The necessity of destroying the industrial food traditions of the population was substantiated. The importance of actualization of the process of implementation of ecological food innovations was found out. Awareness of growing wild and gathering for food takes a prominent place. Ukraine has excellent opportunities for development in these areas. Reforming the state food security in today’s conditions is necessary to preserve the health of the nation. The need to strengthen the role of public authorities in creating favourable conditions for environmentally sound use of food potential of wild-growing plants has been noted.
Highlights
The problem of food security in modern Ukraine has never lost its relevance
The increase in the volume of food turned into a sharp impoverishment of the concentration of useful components in food and the emergence of a number of harmful substances
The new challenges of the post-industrial era have increased the search for artificial high-tech foodstuffs
Summary
In conditions of relative prosperity, many citizens with excessive body weight have appeared. It turned out that successes in combating manifest hunger provoked a new problem - "hidden hunger. Even a small number of calories in the food is accompanied by a lack of essential nutrients, microelements. Another danger was the contamination of food with a wide range of toxicants that enter due to general environmental pollution, chemicalization of agriculture, processing and food industries. It turned out that a decrease in its quality accompanies an increase in the quantity of food production
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