INNOVATIVE DEVELOPMENT OF HOSPITALITY ENTERPRISES

Abstract

The article studies the main directions and stages of development of the strategy of innovative development of hotel enterprises. It is substantiated that the development and implementation of innovations is the most important condition for the progressive development of both a separate enterprise, an entrepreneurial structure, and the entire economy as a whole. Innovative processes are now becoming increasingly important, their main task is to achieve competitive advantages for enterprises and more fully meet consumer demand for high-quality services. At present, this can only be achieved through innovations that need to be widely implemented and used in modern economic conditions.
 Innovation drives the emergence of in the market for new or improved products and services. Innovative activities can lead a hotel company to qualitative changes in all processes activities. They are aimed at achieving results - increasing the speed and quality of the visitor service process.
 Innovation process at the enterprise hotel industry consists of a list of actions to introduce services with new properties, new technological processes, the use of new methods and methods of logistics.
 Innovative development in the hotel business allows you to win as many visitors as possible and in the best way satisfy their needs while maintaining a market segment. This development strategy hotel determines its recognition on competitive service markets.
 The best way to achieve good results is to plan a hotel enterprise development strategy based on a systematic analysis of competitors, consumers, and the hotel's technological profile.
 It should not be forgotten that for any hotel, the most important role in the process of innovative development is played by the staff. After all, the human factor certainly affects the positioning of the service and can lead to its positive and negative position