Abstract
This research study aims to study the direct effect, indirect effect, and total effect of cause and effect factors of innovation development in the business operation of the Thai auto parts industry. This research is quantitative research using questionnaires from a sample of 360 sites and qualitative research by in-depth interviews with ten auto parts industry executives in Thailand. Statistics in the affirmative element analysis and the causal relationship structure analysis. The results showed that the causal factors of technology had a positive direct effect on the development of business innovation and the development of business innovation had a positive direct effect on the business advantage of the competition of establishments in the auto parts industry was statistically significant at the level of 0.05.
Highlights
IntroductionIn the Eastern Economic Corridor (EEC) area there is a long-term development is accelerated, new industrial development S-Curve, with its heavy use of innovation, will face the challenge of Thailand's more competitive innovation readiness
Eastern Economic Corridor (EEC) is an important part of building private investors' confidence promoting through infrastructure and tax incentives
2) Prepare a questionnaire according to the structure studied by the researcher and bring it to 5 relevant experts from academics and executives involved in the auto parts industry to examine the IOC's confidence value to verify corresponds to the question that the researcher has put up with the research objectives determined by the researcher and corresponds to the problem of the research
Summary
In the EEC area there is a long-term development is accelerated, new industrial development S-Curve, with its heavy use of innovation, will face the challenge of Thailand's more competitive innovation readiness. This requires the integration of cooperation from all sectors to sustain industrial development in the future [1]. This makes Thailand's auto parts industry the center for auto parts production in ASEAN and one of the world's global sourcing. This stimulates the development of parts manufacturers throughout the supply chain
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