Abstract
Georgia, due to its geopolitical location, has the potential to become a transit hub connecting the West and the East, the North and the South, which will bring the country the greatest economic benefits and give it a significant political advantage on the international scale. In such conditions, the use of innovative tools of the customs system focused on stimulating financial and economic development is vital. Today's existing customs system cannot fully ensure the effective use of the country's potential, because cargo turnover carried out by road, rail, sea transport, and pipelines is not characterized by a significant growth trend. The paper proposes a model of an innovative customs system that ensures the growth of economic income for the country, which is mainly based on the growth of the country's transit potential and its effective use.
 Keywords: innovative customs system, transit potential, transit attraction, economic income, economic effect
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