Innovative Business Models in the Aviation Industry

Abstract

Aim.The presented study aims to develop and substantiate recommendations for the development of companies in the aviation industry using digital technologies.Tasks.The authors illustrate the need to use innovative business models based on modern digital technologies; provide a theoretical review of foreign and Russian scientific literature on the topic of the study; substantiate and present research methods, including the principles of selecting companies for the examination of their business models; obtain, structure, and present the results of the examination of business models of the selected companies; formulate conclusions and provide recommendations for the development of Russian companies in the aviation industry.Methods. To achieve the set aim, the authors examine business models of 20 innovative companies in the aviation industry, information about which is available at Crunchbase.com. Business models are analyzed using the business modeling concept proposed by A. Osterwalder and Y. Pigneur.Results. Business models of several innovative companies in the aviation industry are analyzed in a structured way. Recommendations for transforming the business models of companies in the aviation industry are proposed and substantiated, which should allow Russian market agents to compete on a global scale.Conclusions.The obtained results can prove useful to representatives of various economic sectors aiming to transform the business models of their companies, government officials willing to improve innovation regulation practices, and members of the scientific community engaged in conducting similar and/or further research.