Abstract
An important condition for the effective functioning of business entities of all forms of ownership in modern conditions of uncertainty and environment instability is the correct assessment of market conditions and opportunities in short- and long-term perspectives. The article aims to analyse modern methodological approaches to assess the competitiveness of enterprises to identify and justify possible aspects of their improvement considering the specifics of the functioning of domestic research objects. The research’s methodology based on domestic and foreign scientific works, leading experts’ opinions, statistical data, and public authorities’ analytical materials. The results were obtained by using expert methods – to investigate the impact of market factors and resource potential on light industry enterprises competitiveness; economic and mathematical methods – to calculate the integral indicator of the enterprise competitiveness; abstract-logic method – to theoretical generalization and formulation of conclusions. In determining the integral indicator of enterprise competitiveness, the method of taxonomic analysis was used with additional consideration of the specific weight of each factor influence on an integral indicator of enterprise competitiveness. In determining the specific impact of the indicators on the integrated indicator of the industrial enterprises’ competitiveness, the external experts’ views involved in the industry, their qualification competencies, and the level of fluctuations in the middle of the study group were considered. It was revealed that the existence of an enterprise could be considered objectively justified if it produces goods needed from the public point of view and uses resources within the qualitatively and quantitatively defined by society. Therefore, it was proposed to allocate eight levels of competitiveness, considering the technological and resource armament to grade the light industry enterprises'' competitiveness.
Highlights
An important condition for the effective functioning of business entities of all forms of ownership in modern conditions of uncertainty and instability of the environment is the correct estimation of market conditions and opportunities in short- and long-term prospects
Achieving strategic goals is to some extent hindered by the lack of the necessary theoretical developments and practical testing of an effective innovation model to assess the competitiveness of the enterprise as a basis for timely identification of emerging problems and implementation of appropriate preventive measures
It should be borne in mind that the use of a wide range of indicators in assessing the level of competitiveness can lead to a reduction in the proportion of the most influential factors, increase the likelihood of error in forecasting, and direct the enterprise management to implement another set of measures to improve the values that are not relevant to the enterprise
Summary
An important condition for the effective functioning of business entities of all forms of ownership in modern conditions of uncertainty and instability of the environment is the correct estimation of market conditions and opportunities in short- and long-term prospects. An entity will not be able to achieve sustainable business success unless it continually investigates and analyses changes occurring in the markets for the final product and supply of raw materials, identifies and compare its capabilities with those of its closest competitors as a basis for developing a further prospective development plan. Cite as: Tyukhtenko, N., Makarenko, S., Oliinyk, N., & Portugal, E. Marketing and Management of Innovations, 1, 278-289. N., Tyukhtenko, S., Makarenko, N., Oliinyk, E., Portugal.
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