Abstract
The lack of an objective evaluation system and monitoring system for product design has led to an endless stream of "formalism" in product engineering, exacerbating the current situation of excessive and disproportionate product design, and even creating an economic and social hazard. This paper focuses on the important role of the "label-free" concept in the design of beverage packaging products, based on three aspects: national environmental protection, product differentiation, and international market trends, while conducting experimental research through data collection and project studies. The aim is to solve the problem of resource waste and environmental pollution caused by beverage packaging through this new design trend.
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