Abstract
Oral care products and especially toothpastes, are vital for the human daily hygiene. Nowadays tooth brushing is, without a doubt, an integral part of preventative dentistry, but on the other hand the extensive use of toothpastes has a great impact on the environment. Traditional toothpaste tubes have many negative aspects, in terms of usage and recycling. Their modest size, mixed and merged materials, remnant toothpaste inside toothpaste tubes and other tube based containers, make them difficult to disassemble and recycling almost impossible. The main objective of this study, is to investigate the disadvantages of the toothpaste packaging and the proposal of new innovative packaging solutions, which will not only reduce the environmental impact that traditional toothpaste tubes cause, but will also be user-friendly. In this paper, a combination of literature survey and market research is being presented. Finally, based on the findings and well-established techniques, a number of innovative, user and environmental friendly toothpaste packaging is proposed.
Highlights
Nowadays, more and more consumer product industries lean towards sustainability and green manufacturing
Alexopoulos, Kyratsis & Efkolidis (2011) used the principles of industrial design engineering and the use of advanced CAD/CAM systems to propose a number of different innovative packaging designs for traditional products
Despite the fact that toothpaste market is one of the most dynamic segments of the oral care market, little innovation has been occurred on the packaging of toothpaste, considering the fact that the market is still dominated by the tube, a packaging device that was initially launched in 1892
Summary
More and more consumer product industries lean towards sustainability and green manufacturing Areas such as eco-friendly packaging design attract many researchers. Alexopoulos, Kyratsis & Efkolidis (2011) used the principles of industrial design engineering and the use of advanced CAD/CAM systems to propose a number of different innovative packaging designs for traditional products. These designs can be used for both the everyday consumption as well as the feta cheese touristic promotion. Efkolidis & Kyratsis (2012) focused on the development of a novel methodology called Ecology Push that aims to help designers to educate customers through their work and motivate them towards a more sustainable way of life. After a brief marketing research of toothpaste market and the presentation of the new packaging designs, an environmental analysis was performed with the SolidWorksTM Sustainability module, in order to select the most sustainable materials and the most sustainable manufacturing method suitable for the specific design
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