Abstract
This study is aimed at identifying the innovative activities of museums in the Rostov region, contributing to an increase in the tourist attractiveness of the region. The article reveals the concept and essence of museums, substantiates the relevance and feasibility of developing innovative activities of museums as a cultural and educational institution and a component of the regional tourism infrastructure of the Rostov region. Museums can make a significant contribution to creating a memorable experience when a tourist interacts with a proposed tourism product. The participation of museums in the development of interactive programs and events included in the regional event calendar can make a significant contribution to the growth and distribution of tourist traffic.
Highlights
The peculiarity of the museum is that it is at the same time the custodian of the national treasure and the subject of the services market
The number of museums has been increasing in the Rostov region; travel agencies are creating new proposals aimed at developing domestic tourism
In the 50s - 60s, tourism was rapidly developing, acquiring a large-scale character, the number of tourist routes was increasing, and almost the entire museum network was involved in tourist activities
Summary
The peculiarity of the museum is that it is at the same time the custodian of the national treasure and the subject of the services market. Museums are non-profit organizations and can carry out entrepreneurial activities only insofar as it serves to achieve the goals for which they were created, and in line with these goals. The museum is a basic institution that ensures the preservation and study of historical and cultural values and at the same time determines the possibility of implementing one of the most important types of social and cultural services for the population - tourism and excursion activities. It becomes necessary to study interconnected systems: "museum - tourist institutions", "innovative museum activities - tourist activities", "museum network - tourist routes"
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