Abstract
The purpose of this paper is to analyze Innovation Patterns in Utilizing Village Assets. The data collections were conducted by interviewing three village asset managers and implementing field observation on the research object. The study suggested that innovative asset management implemented in Panggungharjo successfully provided fundamental contributions to its community. The village assets have been successfully managed to increase the community’s earnings by creating innovative businesses such as technology-based business innovations and using exceptional business processes. This study was conducted in the Indonesian background. Nonetheless, the study results may not apply to village asset management in other countries, particularly the Western ones. At last, these findings are likely to have substantial implications for village asset managers from other villages in designing and implementing how to maximize village asset utilization for the benefit of the village community.
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