Innovations of internet banking of commercial banks of Ukraine in the conditions of the COVID-19 pandemic

Abstract

The article analyzes the features of the introduction of innovations in the Internet banking system of Ukrainian banks in the context of the COVID-19 pandemic. It is proved that the pandemic has become a catalyst for the improvement of Internet banking in terms of expanding the functionality in the field of payments on the Internet for various types of goods and services. Emphasis is placed on the fact that in 2021 the banking system of Ukraine as a whole is not innovative, as the full range of online services is provided by only 3 banks, and 8 banks can operate within the concept of "bank without branches". The main innovations that are at the testing stage are analyzed and their advantages for banks and customers are determined. Proposals for the integration of Internet banking and blockchain technologies in the conditions of high dynamics of cryptocurrency settlements in Ukraine have been developed. The aim of the article is to study the peculiarities of the development of Internet banking of domestic commercial banks in a pandemic COVID-19 to form scientifically sound recommendations for expanding the functionality of banking technologies and the direction of maximum customer satisfaction online. Research methods: The article uses general scientific research methods, in particular: analysis and synthesis - in the study of scientific literature in the field of banking innovation and Internet banking; statistical analysis and comparison - in the study of trends in the development of non-cash payments in Ukraine using Internet banking channels; generalization - in the development of recommendations for expanding the functionality of Internet banking of domestic banking institutions .. Results. The tendencies of development of non-cash payments in Ukraine through the use of Internet banking channels are analyzed, the main innovations of Internet banking, which were introduced as a result of the COVID-19 pandemic, are singled out. Proposals have been developed on the feasibility of integrating Internet banking and blockchain technologies in Ukraine, taking into account the positive trends in the development of payments using cryptocurrencies. The concepts of such innovations in the Internet banking system as a mechanism for managing the bank's profits and crowdfunding platform for the development of social projects are substantiated.