Abstract

The aim of this contribution is to define the essence and specifics of innovations in the creative industry entities, to summarize and compare the results of two surveys carried out so far in this area and to outline the direction of further research carried out under the conditions of Slovak creative businesses. In the EU Member States, there are huge expectations associated with the creative industry. It is assumed that the CI will contribute to the recovery of the European economy and to the growth of its competitiveness. Based on the following findings, we can conclude that innovations in the creative industry is relatively little explored. Integrating creative industry into a broad sector of traditional industries can increase the competitiveness of enterprises to innovate and increase the economic value of their products and services.

Highlights

  • In the current economic environment, we record a gradual reduction in the share of traditional robust industrial production

  • The professional and scientific community agrees on the opinion that the creative industry is gaining a strategic place in the political programs of the EU Member States

  • Despite the widely discussed topic of the contribution of creative businesses to economic development, there is surprisingly little comprehensive research to present the behaviour of creative businesses and the factors that influence their activities

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Summary

Introduction

In the current economic environment, we record a gradual reduction in the share of traditional robust industrial production. Part of the studies dealt with innovation activities in enterprises belonging to the creative industry [9,10] and part of the researches [11] dealt with the role of creative sectors in creating innovation in the economy and especially by blending the inputs of creative sectors that can be used in innovative processes in other industries Both areas of research provide evidence to identify the three challenges of the creative industry: First, as the definition of the creative industry implies, it is the main source of innovative ideas and contributes to the innovation potential of the economy and the creation of new products and services. Creative businesses support innovation in other businesses through creative inputs

Stating of the Problem and Methodology
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