Abstract
Extension services around the globe face increasingly limited financial support, yet rural populations require services, training and access to information. In sub-Saharan African countries the demands are particularly severe. Farmer to extension staff ratios are generally over 2000 to 1 and resource constraints are severe, which greatly restricts outreach efforts. Examples are presented of recent innovations from the southern Africa country of Malawi. These include collaboration across private and public institutions. Some extension agents have shifted from a transferring technology mode to a catalytic role where agents help link up diverse stakeholders, from farmers and researchers to potential buyers and input suppliers. Extension has helped farmers respond to new market opportunities, including a food colorant, the paprika pepper (Capsicum annuum), and a multi-use grain and vegetable, pigeon pea (Cajanus cajan). Product quality is critical for these markets and industry organizations have invested in training that involves government extension staff, private crop advisors and farmers. A collaborative team approach across industry, nongovernmental organizations and government services has facilitated farmer access to inputs, new cultivars and training in improved crop management and post-harvest techniques. Many challenges remain, such as outreach to farmers located far from infrastructure and those with limited formal education or no experience with entrepreneurship. Extension must continue to reinvent itself to reach all farmers.
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