Abstract
Abstract The enzyme industry is characterised by a rapid rate of technological change and market dynamism. There are over 2000 different types of enzymes with patent cover and yet only a fraction of these have been successfully commercially exploited. What innovation strategies are used by UK suppliers? Could the success rate be improved? This paper reports the findings of a recent survey of UK enzyme suppliers to investigate their approaches to the management of innovation. The main thrust of the research considered the role of marketing and especially the role of customer involvement in the innovation process. A variety of approaches were found but essentially the customer has a fairly restricted part to play in innovation in this dynamic and technological market.
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