Abstract
As a key part of their professionalization process, creative industries (CIs) including private or contract archaeological firms (AFs) increasingly rely on bundles of technological (product/service and process) and non-technological (organizational) innovation activities. Adopting a complementarity perspective, the study clarifies how technological and non-technological innovation initiatives are combined in an intertwined way. Drawing on a sample of 217 AFs, this study examines and uncovers synergies between innovation strategy and innovation practices and the further effects on innovation performance in AFs. Specifically, results show that successful AFs combine multidimensional service, process, and organizational innovations to generate higher innovation performance.
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