INNOVATION SOCIAL NETWORK COURSES AND CREATIVE CONTENT TEAM METHODS USING TEACHING THROUGH UGTV STREAMING AT GUNADARMA UNIVERSITY

Abstract

The development of technology makes educational institutions innovate in their learning process. The purpose of this study was to find out the innovations made by GunadarmaUniversity in one of its courses, namely "Social Networking and Creative Content" using the team teaching method broadcast via UGTV streaming. The method used by the author in this paper is descriptive qualitative. Data collection techniques used in this paper is a literature study and field studies, namely field observations and interviews. The theory used by researchers in this study is the theory of Diffusion of Innovations according to Rogers (1995). The results of this study reveal that Gunadarma University creates innovation by utilizing digital technology in using its learning method, namely, team teaching. Lectures using the team teachingmethod in the "Social Networking and Creative Content" course broadcast via UGTV streaming greatly facilitate students because of their easy access, which can be reached anywhere and anytime. The existence of lectures using the team teaching method provides new knowledge to students which is very useful when entering the world of work.