Abstract
Innovation processes result from a series of decisions and these are influenced by the perceived risks and success metrics faced by the decision-maker. Aiming to understand whether innovation risks and success metrics change during and between innovations, four hypotheses were developed and a questionnaire-based survey was adopted targeting managers of mechanically based manufacturers. Respondents were asked to indicate the importance of perceived risks throughout specific innovations for four domains of risk: marketing, technical, organizational and financial. Respondents were also asked to identify changes in type and magnitude of innovation risk and success metric. Descriptive and statistical tests were conducted to analyse the data. The results suggest that innovation risk changes in type and magnitude during and between innovations and success metrics change in type and magnitude during innovation. This study calls for situation specific research to provide helpful advice to practitioners.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
