Innovation Path of Internet Enterprise Business Model Based on E-commerce

Abstract

In recent years, with the rapid development of China’s Internet information industry, in this environment, the e-commerce economy has also obtained a lot of room for development. The active development of e-commerce has promoted the rapid development of my country’s national economy to a large extent. Since 2015, China’s e-commerce economy has begun a new development path. “With the holding of large shopping festivals such as “Double Eleven” and “Double Twelfth”, people began to realize the convenience of e-commerce. With the rapid increase in the transaction volume of electronic platforms such as Tmall, it has brought people to their daily lives. The great convenience has laid the foundation for the economic development of e-commerce. This article studies the innovation of e-commerce through the business model of Internet companies. Through the business model of Internet companies, what are the plans for some electronic trading platforms? According to Alibaba’s announcement, according to the data, sales of Tmall’s “Double Eleven” this year were 498.2 billion yuan, a record high once again. In contrast, according to official data released by http://JD.com, from 0:00 on November 1 to 2020. As of 23:59 on November 11, JD’s 11.11 global love season’s cumulative order volume exceeded 271.5 billion yuan, setting a new record again. At 0:00,http://Suning.com released a full battle report from November 1 to 11. At 23:59, double 11 online orders increased by 75%. It can be seen that the business models of various Internet companies use specific time to launch sales activities, which is the innovative path of e-commerce.